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What twitter is?
Developed from the idea of many social networking websites, and an idea of random writing of stuff going on in life, mind and thoughts on other things on the scratch pad resulted into the formation of Twitter. The juggling and the usage of short words used largely in the cyber age, was finally declared as tweeting. Twitter is a micro blogging website which allows people to share, connect and spread their views via small tweets or messages which are called updates. Posting them on their twitter accounts helps their followers to keep tabs on what is going on with the social life of the person.
One can also follow other people to know about the things in their life. It is easy to post any link to the website or photographs or videos on the tweet and make your followers follow to that website. It makes simpler than uploading pictures on different social networking sites rather than redirecting people to your own website. This also helps increase traffic and hits on any website, which may prove to be good monetarily, as the advertisement customers may pay off according to the website hits.
The twitter is largely used by celebrities and influential people, and closely followed by media persons. The small tweet from any celebrity is enough for them to inform to the world about some personal news, or to grasp the attention, making it easier for their fans and followers to connect one on one with them. The relation or the inter connectivity of twitter with other popular websites and applications makes it more interesting. Though it does not provide the feature of chat or direct photo or video sharing, but it does create a virtual society which is longed by people who are constantly working alone or working online, through the internet.
That one last cigarette – have you really quit smoking
Smoking is a vice that has been around for centuries. It was spread across the globe in many areas, and, whether or not it was tobacco that was used, the activity was there from the beginning perpetuated from generation to generation. Today we have the statistical knowledge to say without a doubt that smoking is a dangerous activity, one that shouldnt be taken lightly. Therefore, many people choose to give up the cigarette but few are able to actually get there without a fight.
It sometimes happens that people that have given up on smoking will sometimes go back to the vice from time to time, not with the same regularity with which they used to in the past, but, somehow to celebrate their freedom from tobacco, they celebrate it with just one cigarette from time to time. Definitely, it is much better to smoke less and at much spread out intervals but, when the time comes to do the math; one can see that the weekly cigarette, from a psychological standpoint is a very bad thing to do.
Being close to cigarettes, always having a pack around will make you think about it more than if you stay clear of it. You will always find an excuse to smoke, no matter what it might be, a surprise, a good or bad occasion and so on. You want to think about it before you enlist on a smoking fight like this. Cigarettes make you more prone to getting back to the habit of smoking like you used to do. One cigar is all it takes to get back to smoking regularly. There are, of course, a number of people that are better than others at balancing their lives and their habits but it doesnt get easy for most.
The awful thing about cigarettes is that they indeed give a feeling of well and of being satisfied to those that smoke on a regular basis. Nevertheless, that feeling is soon taken over by a craving, a wish to be smoke again. It is crucial to find the power to say no to that craving and to try to replace it with something else, with another type of activity or with the ingestion of another substance. People want to experience things that inebriate them, that give them an altered state, but, unfortunately, a lot of substances will not allow them to lead a healthy life.
Another thing about the cigarette is the fact that the mechanism with which it conditions the brain to want more is a gestural ensemble of activities. For instance, some people find it harder to concentrate on their activities if they dont constantly get their dose of nicotine but they also find it hard to give up the gestures of raising a cigar to the mouth, light it up and inspire. However, the good thing about it is the fact that the vice can be ignored as long as the individual takes the necessary steps and enlists for professional help.
Overview of Retail Marketing
The first ‘P’ of the model refers to ‘Product’ which is the commodity or service that is being manufactured or offered to the public for consumption. Each good or service has a life cycle divided into three phases starting with the growth stage followed by a period of decline and finally a state of market saturation. But the life cycle of a commodity is determined by several factors pertaining to the market features and consumers’ behaviour patterns such as market competitiveness and consumers demand. Therefore to ensure the survival of a product and/or service, manufacturers need to develop a retail marketing strategy that differentiates their product and/or service from that of competitors.
The second ‘P’ stands for ‘Price’ which is a vital element that marketers should consider as it affects the profitability of the company. Although pricing policy is an inherent component of the market planning, yet, it can be conceived as an independent complex process that incorporates various variables such as the targeted consumer profile, competitors’ prices, consumers’ consumption patterns, manufacturing cost, global economic conditions and other factors pertaining to company’s internal and external conditions. As Kurtz et al (2009) stated, retail marketing mix strategies should incorporate a price strategy that satisfies consumers’ expectations while at the same time generating profit. Besides, peoples’ purchasing decision and consumption of good and/or services is determined by their disposable income and budget provision.
The third ‘P’ of the model concerns the ‘Promotion’ of the product and/or service. The successful sales of products rely on the conceptualisation of a good marketing and communication plan starting from branding to public relations including advertising and sales. A bad and inefficient promotional strategy can lead to the death of a good and/or service and subsequently jeopardises a company’s survival. A good promotional approach and especially message is one that appeals to consumers, encourages them to buy and that impacts on the latter purchasing decision and their selective attention.